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Creative in association withGear Seven
Group745

Imaginary Forces Reimagines Spider-Man's Home City for IMAX Art

20/12/2021
Production Company
Los Angeles, USA
241
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Imaginary Forces captures the hustle and bustle of New York for the work

The hustle and bustle of the Big Apple wouldn’t be what it is without taking the subway, catching a taxi, grabbing a quick hot dog, and spotting Spider-Man swinging through the city.

Taking IMAX’s vision of capturing the multiverse in 3D print, Imaginary Forces (IF) created key art that reimagines Spider-Man’s home city, New York. 

Met with the challenge of ensuring that the composition could be tailored for various media spaces all over the world, IF delivered a design that integrates Spidey’s cityscape with IMAX’s trademark logo. Suspended in Spider-Man’s web, the viewer soon realises that the weight of the brick IMAX logo is nothing compared to what’s in store for him in the multiverse.

Agency / Creative
Production
Post Production / VFX
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