Imaginary Forces Unboxes the American Dream for Government Cheese on Apple TV+

In partnership with showrunners Paul Hunter and Aeysha Carr, Imaginary Forces sliced up the main title for Apple TV+ original series Government Cheese, a surrealist story set in 1960’s America. The sequence serves as a vibrant visual guidebook charting protagonist Hampton Chambers’ turbulent return to his family and his pursuit of something greater.

When a long-awaited family reunion following Hampton’s release from prison takes an unexpected turn, the Chambers family finds themselves swept into a whirlwind of unconventional events. The title sequence sets the tone for this wild ride, blending period detail with surreal flourishes that reflect the show’s playful tone and deeper themes.

Inspired by the show’s title, IF reimagined the iconic government cheese box as a bold metaphor for Hampton’s relentless ambition. In this context, the box becomes more than a symbol of survival — it evolves into a lens through which to view systemic obstacles, personal transformation, and the enduring tension between constraint and creativity. The design embraces the series’ imaginative storytelling and reinterprets the American Dream with both humour and heart.

Set to a groovy Pharrell Williams track, the title sequence distills the show’s energy into a compelling visual overture — the perfect launchpad for Hampton’s unpredictable journey.