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IKEA Italy Presents Revolutionary New Product: Grandmother’s Hands, 6 months, 4 weeks ago

AUGE HEADQUARTER creates viral video advertising an unlikely new culinary product

IKEA Italy Presents Revolutionary New Product:  Grandmother’s Hands

Advertising agency AUGE HEADQUARTER has created a viral kickstarter style video, developing a crazy idea based on a new/fake IKEA product: Grandmother's hands. The video shows how the product will be capable of connecting neurologically to the person who wears it, transferring the qualities of speed, skill and accuracy during any culinary preparation.

The spot is the perfect opportunity for IKEA to talk about the actual range of tools in an unexpected way.


Advertiser: IKEA ITALY

Creative Agency

Creative Director: Federica Ariagno, Williams Tattoli

Executive Creative Director: Federica Ariagno, Giorgio Natale


Post Production / VFX

Post Production House: ED

Production Company

Director: Pensacola/AUGE/hfilm

Production Company: H films

Category: Home appliances , Kitchen

Genre: Comedy , People