IKEA Italy Presents Revolutionary New Product: Grandmother’s Hands
lbbonline.com, 6 months, 4 weeks ago
AUGE HEADQUARTER creates viral video advertising an unlikely new culinary product
Advertising agency AUGE HEADQUARTER has created a viral kickstarter style video, developing a crazy idea based on a new/fake IKEA product: Grandmother's hands. The video shows how the product will be capable of connecting neurologically to the person who wears it, transferring the qualities of speed, skill and accuracy during any culinary preparation.
The spot is the perfect opportunity for IKEA to talk about the actual range of tools in an unexpected way.
Federica Ariagno, Williams Tattoli
Executive Creative Director:
Federica Ariagno, Giorgio Natale
Post Production / VFX
Post Production House: