IKEA Furniture Becomes 'Fearniture' in Clever Halloween Ads

IKEA Italy is wishing us a Happy Halloween with a collection three ads that transform its products into images more suitable for the culmination of Spooky Season.

 

Using careful positioning and lighting, the campaign by DDB Group Italy presents photographs of the shadows of three IKEA products - a stool, a desk chair and clothes hanging rack - to make them look like a monster, a ghost and a spider respectively.

The campaign is called 'The Fearniture Collection'.