IKEA Canada Says 'Hej' to Toronto's Scarborough with Campaign from Rethink

IKEA Canada’s new store which opened Scarborough Town Centre has launched with a campaign from Rethink that makes a nod to the culture and communities that make Scarborough unique. The campaign leans into the 'IYKYK' Scarborough culture - speaking to the diverse food scene, Scarborough Town Centre as a community hub, and even including a nod to Scarborough Bluffs. The campaign was shot by photography duo Suech and Beck (Chris Sue-Chu and Alyssa Wodabek),

“We see Scarborough’s unique culture, diversity, and ways of bringing home to life” said Alicia Carroll, country commercial activity leader, IKEA Canada. “We are not just announcing a new IKEA, we are celebrating a community and joining the people, places, and culture that make Scarborough a home.”

The campaign was launched under the brand’s new platform, Bring Home to Life, IKEA Canada continues to tell the stories of how it helps people bring the spaces that matter most to them to life.

IKEA Scarborough Town Centre is the retailer’s second small-format furniture store that spotlights affordable, sustainable, and small-space-living solutions which meet the everyday needs and dreams of the Scarborough community. The store carries more than 2,500 cash-and-carry products and has a traditional one-way flow layout renowned at larger format IKEA locations, along with two entrances/exits and check-out lanes at each for a smooth shopping experience. To support the many ways that Canadians like to shop today, the store also has digital tools throughout, and access to a complete range of convenient services including assembly, returns, home delivery and a dedicated Planning Hub. Larger furniture items will be on display, and available to view and order for home delivery or pick up at convenient pick-up locations across the city or the IKEA Pick-up Point in the store.