iHerb Taps MCD Partners to Update Its Private Label Branding

MCD Partners, a fully-integrated digital agency based out of New York, with offices in Chicago, Miami, Los Angeles and Rochester, has been enlisted by leading eCommerce retailer iHerb, to update their core private label brand, California Gold Nutrition.

Dedicated to offering Earth’s best-curated selection of health and wellness products at the best possible value and delivered with the most convenient experience, iHerb is on a mission to make health and wellness accessible to all. Surrounding the 10-year anniversary of California Gold Nutrition, iHerb tapped MCD Partners for their expertise in digital marketing to find ways to reach new audiences and increase brand awareness. 

"As we approach our 10-year anniversary for California Gold Nutrition, the timing was just right for us to partner with an agency to explore creative ways to reach new audiences and grow brand awareness in the United States,” said Sabrina Marshall, Senior Brand Strategist, iHerb Brands. “MCD Partners has an impressive track record of transformational work that’s widely relatable with smart positioning, and that’s what we’re looking for in this partnership. We’re eager to see their impact on our branding efforts."

This partnership highlights MCD Partners’ continued commitment to delivering transformative customer experiences for brands. “We are always thrilled when we get the opportunity to work with brands that truly make a difference in people's lives, and what's more important than your health, right?,” said Ian Magnani, Partner at MCD. “Their dedication towards efficient product development, sourcing quality ingredients, and just their overall mission to support holistic wellness journeys makes our job of helping to tell their story and promote the brand, easy.”