What if your bra were a person? It’d probably make for awkward interactions. A good bra should be comfortable, fit well and, most importantly, be unnoticeable.
To introduce their Beauty Back Collection, Vanity Fair personified the worst aspects of an uncomfortable bra by turning them into the type of people you would go out of your way to avoid at a party: the socially awkward co-worker, the invasive grandmother and the friend-of-a-friend selfie princess.
The fun new spot was created by Barkley and directed by Pam Thomas at Community.
Full Credits
Vanity Fair
Senior Vice President, Marketing - Melissa Burgess Taylor
Vice President, Brand Management - JoAnna Beddingfield
Vice President, Brand Communications - Karen Kendrick
Marketing Director - Chris Timbie
Brand Communications Associate Manager - Katie White
Barkley
Executive Creative Director - Jason Elm
VP, Creative Director/Copywriter - Katy Hornaday
Creative Director - Sunshine Stevens
Executive Producer - Susan Neuman
Producer - Danielle Mathews
Junior Art Director - Chelsea Ceasor
Group Account Leader - Sara Buck
Account Director - Michelle Webb
Sr Account Manager - Anna Pennington
Account Director - Brooke Ehlers
Strategist - Molly Griffin
Group Media Design Leader - Lindsay Ingram
Media Activation Manager - Sarah Arnoldi
Production Company - Community
Director - Pam Thomas
Production Company Producer(s) - Anthony Cantale
Editorial Company - Arcade
Editorial company producer(s) - Rebecca Jameson
Editor(s) - Kyle Brown
Post Production Company - 19 Below KC / The Mill Chicago
Post Production company Producer(s) - Ivy Henderson
Audio - John Blank, Evolution Audio