senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Ice Reigns Terror on Sensitive Teeth Sufferers in This Sensodyne Ad

27/04/2016
446
Share
Grey Germany creates frighteningly amusing faux horror
Ice and cold foods and drinks send both literal and mythical shivers down the spines of those with sensitive teeth. To promote Sensodyne’s sensitivity tackling toothpaste, Grey Germany created a parodical story of the most sinister and indestructible villain of all times – ice – that derives a ruthless and sadistic pleasure in making those with sensitive teeth suffer. The story is narrated with an equally frightening monologue and soundtrack to instil fear in the mind of the viewers.

The film was produced by WPP's in-house production department, Hogarth Worldwide. 



SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v2.25.1