Ibiza Radio & Lifestyle Brand OpenLab Appoints Brand & Deliver

Brand & Deliver has been appointed to create a global brand partnership campaign for Ibiza-based radio and lifestyle brand OpenLab, in order to help grow international online listeners.

OpenLab is the brainchild of DJ, composer and producer Robert Miles, who rose to global prominence with his multi-million selling dream-house anthem ‘Children’. The project ties together culture, arts, media, technology and innovation, with quality, alternative music accompanied by stunning artwork.

Brand partnerships specialist Brand & Deliver will create a three-year campaign delivering fully integrated partnerships encompassing on-air exposure and live events in Ibiza.

“We’re seeking partners and sponsors who want to connect with our discerning, global audience”, said Brand & Deliver MD Richard Barnes. “OpenLab offers brand partners high levels of creative integration within existing shows all year round, as well as involvement in major events in Ibiza throughout the summer.”

OpenLab founder Robert Miles added: “Our twenty-first century vision of the eclectic Ibiza spirit makes us the destination of choice for forward-thinking music fans in 140 countries. Now the time is right to grow the online OpenLab community across the globe via fully integrated and creative brand partnerships.”