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Group745

Hyundai and McCann Worldgroup Greece Take Us Through Cities and Mountains, Without Stress

20/11/2024
Advertising Agency
Athens, Greece
41
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The campaign spotlights the widespread issue of potholes

According to a 2022 report by the Greek Ministry of Infrastructure and Transport, potholes are a widespread issue, particularly on local and regional roads that receive less frequent maintenance compared to national highways.

In urban areas, approximately 30% of streets reportedly suffer from potholes and other surface damage, with the extent varying based on the local municipality’s budget and maintenance frequency.

With the Hyundai SANTA FE, you have a car designed for both city streets and off-road retreats, a reliable companion for worry-free rides.

Agency / Creative
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