Hype Production & Slava Celebrate Atrium

 

 

Atrium is the oldest shopping mall in Moscow. In 2012 they celebrated their 10th anniversary and came to Moscow-based SLAVA with a simple brief – create a film showing that Atrium was and remains the epicenter of all Moscow trends.

So the end result is a nostalgic and insightful journey through the history of Moscow trends which appeared and disappeared in those 10 years told by their best witness – Atrium itself.

Paul Geusebroek from Amsterdam was chosen to direct this epic spot, who has already done work for brands such as Nike, Meltin'Pot and Diesel, despite his young talent status. 

Interestingly enough, at early pre-production stages it became apparent that Moscow's trends and the script clearly translates to the European viewpoint. The only scene that raised questions from Paul was the Comedy Club scene, and Paul ended up playing the stand-up comedian himself. 

Three sleepless nights and a few weeks of post in the director's hometown later - and here is the result, the international version: http://www.hypepro.tv/work#Atrium

 

 

Product: Atrium Shopping Mall

Title:  “History”

Client: Engeocom

Agency: SLAVA

Creative Directors: Denis Lapshinov, Victor Sokolov

 

Production Company: Hype Production

Director: Paul Geusebroek

DOP: Menno Mans

Producers: Ilya Stewart, Murad Osmann, Anne van Kuyk

Editor: Brian Ent

Sound Design: Niels den Otter

Colorist: Barry Clark

 

Air date: November 2012