"Hugh’s Pride" from Rattling Stick

Tennent’s ‘Hugh’s Pride’ is the latest spot in Newhaven Communications’ current campaign for Tennent’s Lager, Hugh Tennent 2011, directed by Rattling Stick’s Ivan Bird.

Hugh’s Pride sees Hugh Tennent driving through Glasgow in 1887, aboard his horse drawn carriage. He praises the people and industries, gallantly describing why they are so worthy of the perfect Tennent’s pint. Once he finishes his speech he is met with the amusing realization his wheels have been stolen in the meantime, presumably by the same people he ironically has such pride in.

Check the spot here   http://vimeo.com/31392588

Tennent’s Lager is Scotland’s leading alcohol brand and oldest running commercial concern in Glasgow. Its founder Hugh Tennent was first immortalized in Tennent’s highly successful 2010 campaign, and this year’s ads have already won accolades at the Scottish Creative Awards.

Production credits:
Production Company: Rattling Stick
Director: Ivan Bird
Producer: Lucy Sherwood
DOP: Ivan Bird
Production designer: Alice Normington
Edit house: Tenthree
Editor: Billy Mead
Post-production: MPC

Agency credits:
Agency: Newhaven Communications
Art director: Rufus Wedderburn
Copywriter: Chris Watson
Agency Producer: Helen Clyne
Account Handlers: Campbell Ferguson & Fiona Stirling

Actors:
Hugh: Sam Heughan
Barnes: Tim Downie