NYC-based digital and design agency, Huge, has just launched a newly redesigned website.
Huge has always stood for simplicity in design: “Less, but better.” So to kick off 2014, the agency continued to apply this principle to the evolution of our own brand, introducing a refined design system along with a new logo and a reengineered site. For the redesign, the agency's colour palette was simplified to four colours: magenta, grey, black and white. And to make things easier to read, the new design system was completed with the introduction of a secondary serif font to the body text called Galaxie Copernicus.
To complement the agency's new logo, they've also reintroduced the letter "H" as Huge's flag. The shape and space of the letter is a blank canvas for everyone at Huge to share work, while reinforcing the agency's overall brand identity.
Check it out at: http://www.hugeinc.com/