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Creative

Huawei Thailand Goes Analog with ‘Souvenir’ Short Film Series

Huawei partners with JWT Bangkok and award-winning director Nawapol Thamrongrattanarit

Huawei Thailand Goes Analog with ‘Souvenir’ Short Film Series

Huawei partnered with J. Walter Thompson Bangkok and award-winning director Nawapol Thamrongrattanarit to promote the launch of its new Huawei Mate 20 Series, with Leica triple camera and AI cinematography technology. The director went on a trip to Japan capturing moments with his phone, only to mail them back as souvenirs to his mates in Thailand. The post arrived on the day of the launch. 

With the short film series, the director reimagines what a "souvenir" can be in a world of rapid-fire technology – not inanimate objects, but meaningful moments – and rescues the almost forgotten feeling of receiving an analog personal delivery.

“I drew inspiration from the souvenirs that travelers buy for their loved ones, the usual sweets, toys and small memorabilia. I personally think the most precious souvenir is a moment in time. So I did just that. Shooting this short film series with a Huawei Mate 20 took me to a new chapter in filmmaking, where I could challenge the limitations of professional cameras, capturing more spontaneous moments and editing my videos right away with the AI video editor,” says Nawapol. 


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Client

Chief Marketing Officer: Chanvit Khieonavavongsa

Digital Marketing Manager: Sutida Tahsai

Marketing Manager: Tan Jing,Ratta Muenphuea

PR Manager: Napatsakorn Borisuthsawad

Product Manager: Polapat Saibourtong

Production Company

Director: Nawapol Thamrongrattanarit

Production Company: very sad picture co,.ltd.

Creative Agency

Account Management: Aphesa Iamsakulpanit

Art Director: Kusuma Arunanondchai / Danai Apiwatmongkol

Chief Creative Officer: João Braga

Copywriter: Thasorn Boonyanate/ Supalerk Silarangsri / Supanat Wachiralappaitoon

Creative Agency: JWT Bangkok

Creative Director: Thasorn Boonyanate

Creative Group Head: Danai Apiwatmongkol

Group Account Directors: Nuttawut Boonpan

Head of Production: Jiroj Mechoojit

Managing Director: Parattajariya Jalayanateja

Category: Consumer Electronics , Phones

Genre: People