How Sleep Affects the Other 2/3 of Your Day
Sleep is a vital part of our lives, and without it, you negatively affect everyone around you (sometimes unbeknownst to you). While most mattress ads stress that you sleep for one-third of your life, you should sleep comfortably for that part of your life. Tempur-pedic, in their latest ad from Carmichael Lynch, flip that idea on its head, arguing that your sleep affects the other two-thirds of your life, and that you should factor that into the mattress you choose to sleep with.
In the new spot a sleepless mother is depicted as a literal “bear” by her kids. As she goes through traditional motherly activities (making breakfast, being overprotective on the soccer field, and grocery shopping) she’s embarrassing her kids by her lack of sleep. One day, after sleeping on a Tempur-Pedic, the bear is gone, replaced by a glowing, excited mother.
Credits
Chief Creative Officer: Dave Damman
Executive Creative Director: Marty Senn
Art Director: Brad Harrison & Doug Pedersen
Director of Integrated Production: Joe Grundhoefer
Producer: Jon Mielke
Account Executive(s): Stacy Janicki, Jesse Simon, Sarah Brehm
Senior Project Manager: Lisa Brody
Production Company: The Directors Bureau
Director: Mike Mills
Director of Photography: Kasper Tuxen
Executive producer: Lisa Margulis
Line Producer: Youree Henley
Editing House: Rock Paper
Editor: Grant Surmi
Producer: Joanna Hall & Marguerite Olivelle
Composer: Roger Neill
Sound Design: BWN Music and Sound
Sound Designer & Mix: Carl White
