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How BBDO Dusseldorf Brought Bombay Sapphire's Holographic Spirit to Life


Agency uses specially designed container and Perspex sheets to create mesmerising hologram

How BBDO Dusseldorf Brought Bombay Sapphire's Holographic Spirit to Life

With more and more gin brands on the market it’s getting harder to be visible and stay on the top of barkeepers’ minds.

BBDO Dusseldorf casted the spotlight on the brand to engage the gatekeepers to its consumers – the barkeepers – by letting the spirit speak for itself: with a limited edition pack that carries the world’s first holographic message in a bottle. 

All barkeepers need is a mobile phone to bring the Spirit to life. The secret? A simple design element, using a hidden layer of Perspex, that reflects the image from the phone to create an enchanting one-of-a-kind brand experience. 

According to Darren Richardson, Chief Creative Officer of BBDO Duesseldorf: “It's an exciting time to be in the industry were we are able to create a new medium for a brand to communicate its message. It’s even more exciting when it’s a hologram!“


Music / Sound
Post Production / VFX
Agency / Creative
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Genres: Visual VFX

Categories: Alcoholic Beverages, Spirits

BBDO Group Germany, Fri, 10 Jun 2016 11:32:12 GMT