How AKA Turned the Buena Vista Social Club Musical Into a Social Media Spectacle

Buena Vista Social Club: The Road to Broadway is a captivating new documentary series that explores the legendary Cuban musicians who inspired the newly debuted Broadway musical and the artists bringing their legacy to life on stage. Through exclusive behind-the-scenes access, intimate storytelling, and the rhythms that made history, the series offers an inside look at how this iconic sound found new life on Broadway.

Developed by the creative agency AKA, the series brings audiences behind the scenes of the new musical Buena Vista Social Club, introducing the living icons who inspired it and the cast and creative team bringing their legacy to life in New York City. Through electrifying music, intimate storytelling, and exclusive access, this series is a must-watch for music lovers and theater enthusiasts alike.

Each episode delves into the real-life figures and places behind Buena Vista Social Club, as the Broadway cast and creative team immerse themselves in Havana. Episodes include a visit to Egrem Studios and the legendary social club, along with deep dives into iconic songs like 'Chan Chan' and the flute-forward 'Candela.'

“This isn't just a behind-the-scenes look - it's a love letter to Cuban music, history, and the artists who revolutionized it,” said Miky Wolf, chief creative officer of AKA.

Catch new episodes on the Buena Vista Social Club YouTube channel.

Buena Vista Social Club opened on Broadway on March 19th. Discover the magic on stage and get your tickets to the Broadway musical at BuenaVistaMusical.com.

Don’t just watch history—experience it.