How Agency Escala Sent Real Messages from the Heart to Brazilian Doctors

Medical practice plays a paramount role in our lives. In order to pay tribute to those that take this noble profession as their daily responsibility, Escala, an ABC Group agency, led by Nizan Guanaes, put together a a project for SIMERS, a Brazilian medical union, where through exclusive technology, patients rib cages were transformed into resonance boxes.  This 'device' was able to play a message straight into doctors’ stethoscopes, as if those messages were coming directly from the heart of patients.

"Knowing the impact you had in someone else´s life brings a very rewarding and emotional feeling. Our job was to identify an impacting new way to deliver this knowledge to physicians that had really made a difference and personified the true calling of the practice”, explains Jacques Fernandes, Escala´s Creative Director.