Hostess Rolls Out Munchie Mobile for 4/20

To mark one of the biggest snacking days of the year, Hostess is hitting the road this 4/20 with its Munchie Mobile, a snacking road trip designed to celebrate the launch of its bold new brand platform, 'We Speakie Snackie.' The Munchie Mobile will be serving snackies to everyone who can 'Speakie Snackie' in New York City at 481 Broadway on April 10th from 12:00 pm to 6:00 pm leading up to the ultimate munchie day, April 20th when they will be in Brooklyn at 122 Flatbush Ave on April 20th from 11:00 am to 5:00 pm. Fans can expect a line up of beloved favourites such as Twinkies, Ding Dongs, Donettes and Kazbars snacks.

For those outside of New York, Donette worry, the Hostess Munchie Mobile will be embarking on a special 'Route 420' road trip making stops along the East Coast from April 11th – April 19th, parking at Curaleaf dispensary locations daily at 4:20 pm sharp to bring sweet snacks to those looking to satisfy their munchies. Other stops along the snacking road trip include:

- Oxford, MA

- Groton, CT

- Stamford, CT

- Frederick, MD

- Columbia, MD

- Bellmawr, NJ

- Edgewater Park, NJ

Erica Roberts, chief creative officer, BBH USA said, “We’re so excited to have this opportunity to bring the new Hostess platform, ‘We Speakie Snackie” to life leading up to 4/20. It’s one of culture’s biggest snacking moments and the Hostess Munchie Mobile allows us to meet fans where and when their snackie cravings hit."

Created in partnership with PSOne, Publicis’ Power of One solution for The J.M. Smucker Co., creatively led by BBH USA, ‘We Speakie Snackie’ is designed to bring a fun, playful new voice to the snacking world. Follow @Hostess_Snacksto trackie the truckie on Instagram – because Hostess is headed your way to fulfil all your snackie cravings.