HORMEL Chili's Cheese Hands Make Mundane Meals Exciting

BBDO Minneapolis debuted a new television commercial called ‘Chili Cheese Hands’ as the latest from their HORMEL Chili ‘Pour On’ campaign. Originally introduced in January 2020, the campaign highlights HORMEL Chili as the easiest way to add excitement to mundane meals. 

In the new spot, a game-day get-together is transformed into an over-the-top party after tasting HORMEL Chili Cheese Dip, with guests’ arms reaching across the room and intertwining as each vies for their own taste of this mouth watering dip.

BBDO Minneapolis worked with production company Imposter, and director Kinopravda to bring the new HORMEL Chili commercial to life. The production took place in Mexico City with stringent Covid-19 safety protocols in place to protect the cast, crew and clients. You can watch the new spot here.

“Watching this eccentric, funny spot come to life with the support of our client, the makers of HORMEL Chili, and amplified by our director partner Kinopravda has been an incredible experience,” said Taylor Snyder, creative director at BBDO Minneapolis. “From the hundreds of feet of puppeted arms, to the integration of voguing dancers as a way to celebrate the product, this spot couldn’t have been more fun to make.”