Honey Nut Cheerios #MustBeTheHoney

People are buzzing about the newly launched collaboration of rap mega-name Nelly and iconic Honey Nut Cheerios mascot - Buzz the Bee. 

Taylor James worked with agency Saatchi & Saatchi NY on their concept for a series of half minute TV ads for Honey Nut Cheerios featuring hip hop star Nelly who gives ‘Buzz’ a hip-hop swag over a new remixed version of his 2001 ‘Ride Wit Me’ hit.

The director behind the ads is famous Hip Hop genius 'Hype Williams', and his production company HSI NYC.

The campaign is now launched across billboards, radio and digital platforms, as well as various PR stunts and social media coverage.

Scott Lee, associate director of Honey Nut Cheerios said: "We hope the Nelly/Buzz remix brings a smile to people's faces. That's what Honey Nut Cheerios is all about - making an everyday moment a reason to smile."

Read the exclusive behind the scenes here: http://www.taylorjames.com/honey-nut-cheerios-bts