senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Honda Matches Influencers Bikercore Looks with Its Motorcycles

10/09/2024
Advertising Agency
Paris, France
280
Share
Automotive brand takes Paris, London, Milan, Le Mans in DDB Paris campaign

You couldn't have missed the bikercore trend, aka matching a motorcycle jacket with my Balenciaga.

All the stars wear them, everyone wants them.

In just a few years, the biker lifestyle has taken over the catwalks and influencer’s wardrobes. The motorcycle jacket symbolises freedom, self-assurance, and empowerment.

Honda has rapidly transformed into a full-fledged fashion brand, collaborating with multiple brands and being sold on second-hand websites alongside the biggest luxury brands. Fans are clamouring for the most beautiful pieces. But are they familiar with its iconic models: motorcycles?

Paris, London, Milan, Le Mans.

During the last Paris Fashion Week, Honda Moto showcased a series of diptychs, matching jackets with iconic motorcycles from its range. 

Simultaneously, the brand unfollowed all its social media accounts, focusing solely on the fashion industry and following trendsetters like Vogue, Elle, Dazed, Loic Prigent, Rihanna, and Kim K.

This on-site and online campaign increased traffic to Honda's motorcycle website and reinforced the brand's inclusive image, uniting motorcycle hardcore fans and fashion aficionados.

Brand
Agency / Creative
SIGN UP FOR OUR NEWSLETTER
Work from DDB Paris
Welcome as You Are
McDonald’s France
01/08/2024
28
0
Roads for all Case
Skoda
23/07/2024
15
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0