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Honda ‘Ignition’ Features at This Year's APA London Collection

07/09/2016
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SIREN collaborated with Wieden+Kennedy London on this iconic campaign
Honda ‘Ignition’ directed by Aoife McArdle, featured at this years APA London Collection. SIREN collaborated with Wieden+Kennedy London on this iconic campaign, providing the original music composed by Walter Mair and working closely with the team at Factory Studios to created a musical soundscape to enhance their sound.

The film features the voice of the Formula One legend Ayrton Senna and a cameo from the current driver Jenson Button and was released to celebrate a year in which Honda returned to F1, made it’s first commercial flight and updated every model in it’s automotive range.


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