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Creative
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Honda Chases a Dream to Launch the New Civic in Explosive Campaign

Leo Burnett Melbourne, 2 months, 3 weeks ago

The campaign from Leo Burnett Melbourne features a launch film directed by Goodoil's Nathan Price

Honda Chases a Dream to Launch the New Civic in Explosive Campaign

Bringing to life Honda's 'Power of Dreams', Leo Burnett Melbourne has created a campaign for the new Honda Civic that shows that anything is possible when you're bold enough to chase your dreams.

The campaign features a launch film directed by Goodoil's Nathan Price. It tells the story of a determined reporter who has ambitions beyond the small-time dog show story she is covering. When opportunity strikes in the form of a meteor hurtling towards the earth, she chases after it in the Bold New Honda Civic to realise her dream. Backed by the iconic song 'Dreamer', the action-packed spot features everything from a bumbling news crew, to a fallen forest and an unexpected crater. All visual effects were completed by Alt.vfx.


The launch film is part of an integrated campaign that includes cinema, outdoor, online, radio, social and dealer communications.

Says Honda Australia GM of Customer and Communications, Scott McGregor: "The Bold New Honda Civic is ready to shake up the small car segment. 'Chase It' is the third execution in Honda's strategy to engage and entertain our customers, and follows on from highly successful campaigns for HR-V and CR-V. The Honda R&D team chased their dream to create the boldest Honda Civic ever, and we think there's a strong parallel between this and the dreams that our customers chase every day."

Adds Leo Burnett Melbourne chief creative officer, Jason Williams: "The 'Power of Dreams' is behind everything at Honda. This campaign aims to inspire current Honda drivers, and Honda drivers of the future."

Creative Agency

TV Producer: Cinnamon Darvall

Chief Creative Officer: Jason Williams

Planner: Emily Gould

Digital Producer: Charles Crang

Account Director: (Integrated) Nick Bennett

Group Account Director: Chris Ivanov

Senior Account Director: Jaime Morgan

Creative Agency: Leo Burnett Melbourne

Strategy Director: Ilona Janashvili

Digital Creative Director: Tim Shelley

Social: Chris Steele and Josh Popow

Account Executive: Alex Cusworth

Print Producer: John Trifonopoulos

Tech Lead: Luke Torney

Digital Designer: Matthew Caminiti

Digital Strategy: James Duthie

Senior Creative: Alex Metson / Blair Kimber / Joe Hill / Garret Fitzgerald

Developer: Ken Chen, Rami Yahya

Media Agency

Media Agency: Zenith Optimedia

Music and Sound

Sound Engineer: Sam Hopgood - SoundLounge

Song: Roger Hodgson

Offline

Editor: Jack Hutchings - The Butchery

Post Production / VFX

Post Production House: Colin Renshaw - ALT VFX

Production Company

Executive Producer: Juliet Bishop

DOP: Ginny Loane

Director: Nathan Price

Production Designer: Guy Treadgold

Production Company: Goodoil Films

Producer: Andrew McLean

Category: Automotive , Cars

Genre: Action , Comedy , Storytelling , Visual VFX