Honda Chases a Dream to Launch the New Civic in Explosive Campaign
Bringing to life Honda's 'Power of Dreams', Leo Burnett Melbourne has created a campaign for the new Honda Civic that shows that anything is possible when you're bold enough to chase your dreams.
The campaign features a launch film directed by Goodoil's Nathan Price. It tells the story of a determined reporter who has ambitions beyond the small-time dog show story she is covering. When opportunity strikes in the form of a meteor hurtling towards the earth, she chases after it in the Bold New Honda Civic to realise her dream. Backed by the iconic song 'Dreamer', the action-packed spot features everything from a bumbling news crew, to a fallen forest and an unexpected crater. All visual effects were completed by Alt.vfx.
The launch film is part of an integrated campaign that includes cinema, outdoor, online, radio, social and dealer communications.
Says Honda Australia GM of Customer and Communications, Scott McGregor: "The Bold New Honda Civic is ready to shake up the small car segment. 'Chase It' is the third execution in Honda's strategy to engage and entertain our customers, and follows on from highly successful campaigns for HR-V and CR-V. The Honda R&D team chased their dream to create the boldest Honda Civic ever, and we think there's a strong parallel between this and the dreams that our customers chase every day."
Adds Leo Burnett Melbourne chief creative officer, Jason Williams: "The 'Power of Dreams' is behind everything at Honda. This campaign aims to inspire current Honda drivers, and Honda drivers of the future."
TV Producer: Cinnamon Darvall
Chief Creative Officer: Jason Williams
Planner: Emily Gould
Digital Producer: Charles Crang
Account Director: (Integrated) Nick Bennett
Group Account Director: Chris Ivanov
Senior Account Director: Jaime Morgan
Creative Agency: Leo Burnett Melbourne
Strategy Director: Ilona Janashvili
Digital Creative Director: Tim Shelley
Social: Chris Steele and Josh Popow
Account Executive: Alex Cusworth
Print Producer: John Trifonopoulos
Tech Lead: Luke Torney
Digital Designer: Matthew Caminiti
Digital Strategy: James Duthie
Senior Creative: Alex Metson / Blair Kimber / Joe Hill / Garret Fitzgerald
Developer: Ken Chen, Rami Yahya
Media Agency: Zenith Optimedia
Music and Sound
Sound Engineer: Sam Hopgood - SoundLounge
Song: Roger Hodgson
Editor: Jack Hutchings - The Butchery
Post Production / VFX
Post Production House: Colin Renshaw - ALT VFX
Executive Producer: Juliet Bishop
DOP: Ginny Loane
Director: Nathan Price
Production Designer: Guy Treadgold
Production Company: Goodoil Films
Producer: Andrew McLean
Category: Automotive , Cars
Genre: Action , Comedy , Storytelling , Visual VFX