HOKA Provides a Distinctly Different Ride with Bondi 9 Launch

LOS YORK, the pioneering independent creative studio, has collaborated with the leading performance shoe and apparel brand, HOKA, on a global campaign that inspires consumers to 'move their feet' and experience the newest iteration of HOKA’s ultra-cushioned, fan favourite franchise – the Bondi 9.

While showcasing runners at their most connected - in motion, in community, and with the Bondi 9’s steady support that carries them forward. Through the collective lenses of product and community, the campaign showcases the Bondi 9’s commitment to daily miles for runners of all types.

“We couldn’t be more stoked to collaborate with the team at HOKA”, said LOS YORK executive creative director Scott Hidinger. “There was a lot to accomplish in a short amount of time with this campaign. From developing an approach for live action storytelling to crafting every element of the global toolkit. It’s just the kind of project we’re built for. The convergence of storytelling, design, and motion. It was a pleasure to work closely with the HOKA creative and marketing team to deliver this campaign. And we hope, the beginning of many more adventures.”