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Hobbs and Droga5 London Make an Understatement in New Spring-Summer Campaign

Droga5 London, 7 months ago

Print & OOH campaign emphasises modern tone and visual aesthetic of Hobbs clothing

Hobbs and Droga5 London Make an Understatement in New Spring-Summer Campaign

Droga5 London has launched a new Spring-Summer campaign for Hobbs, representing the iconic British fashion brand’s first collaboration since Droga5 was appointed its global creative advertising agency in July 2015. The work centers on Hobbs’ new line 'Make An Understatement,' which captures the brand’s role in helping its core customers to make an understatement through the modern tone and visual aesthetic of its clothes. The campaign is set to launch in OOH from 22 February and in print publications, including RedMarie Claire, and Sunday Times, at the end of the month.

David Kolbusz, Chief Creative Officer at Droga5 London, said: “We are really excited about the SS Campaign that we have created in partnership with Hobbs. SS Hobbs provides timeless fashion for the modern grown up who no longer needs her clothes to do all the talking. To embody the quiet confidence of the brand we launched​​ our new line 'Make An Understatement' through a Spring-Summer print campaign. Running across press and OOH, the executions feature models dressed in Hobbs clothes, which seamlessly blend into her surroundings, creating a composition between outfit and background. The ads demonstrate the attitude of Hobbs, by showing that you don't need to stand out to stand out.” 

Meg Lustman, Chief Executive Officer at Hobbs, commented: “Hobbs is about timeless British elegance to satisfy the multifaceted wardrobe needs of the modern woman. The concept of "making an understatement" speaks to a core reason that makes Hobbs different: it’s the quiet confidence of Hobbs' pieces that mean women are admired as much for who they are as what they're wearing. Droga5 London helped us embody this element through our latest campaign.” 


Advertiser: Hobbs

Chief Executive Officer: Meg Lustman

Creative Director: Sandy Verdon

Head of Marketing: Anna Braithwaite

Creative Agency

Chief Creative Officer: David Kolbusz

Creative Director: Rick Dodds, Steve Howell

Copywriter: Oli Rimoldi

Art Director: Sigi Egedal

Account Director: Giulia Watson

Designer: Marcin Plonka

Producer: Monika Andexlinger

Creative Agency: Droga5 London

Head Strategist: Toto Ellis

Client Servicing: Amy Garrett (Head, Client Development)

Print / OOH

Photographer: Julia Noni @ Rose Paris

Retoucher: Alex Stout @ Stanley’s Post

Production Company

Producer: Roberto Romano, Jennifer Soulhac

Production Company: Working Girl

Stylist: Jodie Barnes @ Rep Limited

Category: Clothing/fashion , Day/night wear

Genre: Fashion & Beauty , Luxury , People , Photography , Print , Scenic