HMDX Spreads the Jam
Listening to music has largely become a solitary, “ear bud” experience. Sharing music has come to mean sending your link to a favorite song. Enter the HMDX Jam Bluetooth Wireless Speakers. A potent little speaker you can easily connect to your phone, ipad, ipod or any Bluetooth-capable device, so you can enjoy music with your friends. The HMDX Jam comes in cool little jam-inspired jars and are available in six delectable flavors for $49.99.
The job was to create a campaign – the brand’s first advertising effort – that would drive awareness of the Jam and get kids to start thinking about listening to music as a fun, social experience again. And to drive sales of Jam speakers during the Holiday 2012 season, making it a must have stocking stuffer.
The strategy: “Where there’s Jam, there’s a party.”
At the center of the campaign – created by NY-based indie agency Woods Witt Dealy & Sons (wwd&s) – is a commercial that that shows off Jam’s unique, fun and spontaneous spirit in the form of a massive jam fight. The director is Anthony Mandler, who is known for his commercials and music videos for Jay-Z, Rihanna and Justin Bieber. Other elements include OOH, web, digital + social, launching 11/26.
THE TEAM (CREDITS)
Chief Creative Officers: Harry Woods, Gill Witt
Art Director: Anais La Rocca
Copywriter: Bevan Mahaney
Producers: Broadcast: Hyatt Choate Print: Jeff Greenberg
Dir. Account Services: Phyllis Dealy
Account Supervisor: Paolo F. Sarno
Production Company: Black Hand
Director: Anthony Mandler
Typography Illustrator: Pablo Delcan
Web Designer/Engineer: Dan Gearity
Web Production Co: Daughter Productions
