Hip Hop Artist Smokepurpp Reveals His Dream Studio in Trippy Short

During its seventh annual activation at SXSW 2018, Hip-hop artist and Pandora at SXSW performer Smokepurpp was interviewed in a secret location to discuss his dream studio setup and share a few details about Deadstar 2, his upcoming album. To create the animated visualisation of this interview, Pandora provided the original sound design and music credit, and partnered with Denver-based creative studio Legwork to generate the concept, illustration and animation for the recently released video.

The 2D animation is inspired by the latest trends in Trap Rap fashion and design, characterised by graphic prints, patterns galore, and a blend of eras and genres, featuring a cool cultural progression within Hip-hop.

The video also represents Legwork’s frame-by-frame and illustration work, and shows their pure point-of-view from a direction standpoint, as they led the visual and conceptual direction.