High Five: The Stupid Truth
Aren’t we tired of advertising over selling lovable yet OK stuff? We are, since it's unnecessary. Welcome to my reasoning on why plain and simple honesty - you know, just the stupid truth - feels so fresh. Almost like its own genre of comedy. Praise be!
McDonald's - 'We Speak Late Night'
Agency: DDB Group Aotearoa
So you’re telling me that you trust "I’d like a Cheebs Urga" even though you didn’t tell me about the freshness of the lettuce leaf, or which burger I’ll find said leaf on? Well yes m'am, you’re absolutely right. Hand me that 'urga!
Hedvig x (di)vision - 'Tableware'
Agency: Hedvig + (di)vision
”What if something goes wrong?” made intentional. Making 'wrong' mean 'fun', and 'messy' feel 'perfect'. See more here.
MANTLE - 'Don't Forget the SPF'
In MANTLE’s latest newsletter about 'our skincare needs', they tell us about the importance of SPF. A product that MANTLE does not sell. Even though it's super important and 100% crucial that you buy some...just not from them because they don’t offer any. Duh!
Oatly - 'Do Not Eat This with Your Health in Mind'
Agency: The Oatly Department of Mind Control
Vanilla custard is supposed to taste yummy and the only way that’s possible is by being utterly nasty for your inside. Thank you, Oatly. I really do prefer my desserts health-free.
Lewis Capaldi - Review
In this wordy review, Lewis is being forgiven for a sold out show he barely could perform due to serious voice issues. Why? Because he is funny - and nice. This night specifically, he told a front row fan who ”out-sang him” to "shut the f*** up" (the arena cry laughing, and herself crying over just being seen at all) just to then give her the mic to finish it all off. Lesson? Honesty is not a dangerous or ugly thing when put nicely. You can even curse!
