High Five: The Impact of Design on Digital Experiences
As it's Webby’s season and I'm inspired to share some of the work that I'm passionate about, I'm thrilled to be sharing my thoughts with you today on the Webby Awards design category, and this year's winner. As someone who is passionate about design and its impact on digital experiences, I've been following the Webby Awards closely for years. This year in particular, I was especially excited to see Google win the award for its exceptional design work. In this post, you'll see a lot of Google's award-winning design work as I explore what makes it so exceptional and how it has helped shape the digital landscape. So, without further ado, let's dive in...
Google - 'A Mars Rover Looks Back'
Agency: Arts & Letters Creative Co.
Let’s start of with a beautiful piece from Google. This project takes data and images from NASA's Mars rovers to create an interactive and immersive experience that allows you to explore the Martian landscape and learn about the incredible discoveries made by these remarkable robots. It's a perfect mix of fun and learning that will inspire anyone interested in space exploration.This is is a beautiful tribute to the spirit of exploration and discovery that drives humanity forward, and a reminder of the incredible potential of technology and human curiosity to push the boundaries of what is possible.
Google - 'A CODA Story'
Agency: Google Brand Studio
In 'A Coda Story', Tony, a child of deaf parents, shares his experience of navigating between two worlds. Due to the pandemic, he has not been able to visit his parents for over a year, making it challenging to maintain their connection. The advertisement highlights how assistive technologies, such as Live Captions and Google Meet, enable Tony and his family to stay connected and share important moments despite physical distance.
Posten - 'When Harry Met Santa'
Agency: T/A POL AS
The Norwegian postal service, Posten, celebrated diversity and inclusivity last holiday season with its bold and heartwarming Christmas campaign, 'When Harry Met Santa'. The campaign marks the 50th anniversary of the decriminalisation of homosexuality in Norway and features an enduring relationship between Harry and Father Christmas, showcasing a beautiful message of love and acceptance. The tale concludes with Posten taking on the present delivery duties, freeing both men to finally share a kiss. It's a beautiful reminder of the power of love and a perfect way to spread joy this holiday season.
The New York Times - 'The Truth Takes a Journalist'
Agency: Droga5
The New York Times' latest campaign, 'The Truth Takes a Journalist', is all about celebrating the humans behind the news. With more than 1,700 journalists on staff, this campaign shines a spotlight on the people who bring us the facts and enrich our lives. It's a reminder that every piece of journalism in The New York Times is crafted by a team of dedicated professionals who work tirelessly to help us better understand the world around us. Through television, streaming, audio spots, digital billboards and even TikTok, this campaign highlights more than 30 Times journalists and their incredible work.
eToro - 'Don't Get Clipped by Commission'
Agency: eToro
eToro's latest campaign in Australia is taking a stand against commissions by CLIPPINnnnG EVERY SINGLE AD. Featuring the Wallabies, Australia's national rugby team, the campaign promotes eToro's 0% commission on stocks, which sets them apart from other investing platforms. The 'Don't Get Clipped by Commission' campaign was created by eToro's in-house ad agency, and includes digital, film and outdoor media assets. Head of creative, Shay Chikotay, submitted the campaign 15 days ago, and it was published in March 2023, targeting Australians who are tired of getting clipped by commissions.
