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High Five: Super Bowl Special


Creative director at Jung Von Matt, Matteo Maggiore, delves into his five favourite ads from this year's big game

High Five: Super Bowl Special

When the big night comes, none go bigger than Americans. Every ad should keep the same vibe of the big game, and the bar goes to the highest level. It’s a Super Bowl night also in the advertising world. So grab your popcorn bowl, your favourite beer, and watch my top five...

Tubi - 'The Rabbit Hole'

Agency: Mischief
Production: MJZ
Director: Tom Kuntz
Production Service: The Lift
Post: Company 3 LA
Editorial: No 6
Sound: Heard City x Gardener Music

A scary, weird and oversized bunny. Love it. The ad won also a Special Super Clio award as the best commercial of the game.

NFL - 'Run with It'

Agency: 72andSunny LA
Production: Hungry Man US
Post: Company 3 LA x Parliament
Editorial: Rock Paper Scissors
Sound: Lime Studios

An action-packed tribute to the women of football, starring Diana Flores.

Google - 'Fixed on Pixel'

Agency: In-house at Google

I don’t know what I like more - the feature or its commercial. Maybe both.

Avocados from Mexico - 'Make It Better'

Agency: LERMA/
Production: Hungry Man US
Director: Bryan Buckley
Post: Parliament x Royal Muster
Editorial: Cabin Edit
Sound: AMP x Lime Studios

I love avocados and naked people. This is it.

Squarespace - 'The Singularity'

Agency: In-house at Squarespace
Production: SMUGGLER
Director: Aoife McArdle
Post: Black Kite Studios
Editorial: Final Cut London
Sound: Q DEPARTMENT x Heard City

A website that makes a website. Still, I can’t make up my mind. Singular but quite funny, and well produced.

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High Five, Wed, 15 Feb 2023 12:30:04 GMT