When the big night comes, none go bigger than Americans. Every ad should keep the same vibe of the big game, and the bar goes to the highest level. It’s a Super Bowl night also in the advertising world. So grab your popcorn bowl, your favourite beer, and watch my top five...
Tubi - 'The Rabbit Hole'
Agency: Mischief
Production: MJZ
Director: Tom Kuntz
Production Service: The Lift
Post: Company 3 LA
Editorial: No 6
Sound: Heard City x Gardener Music
A scary, weird and oversized bunny. Love it. The ad won also a Special Super Clio award as the best commercial of the game.
NFL - 'Run with It'
Agency: 72andSunny LA
Production: Hungry Man US
Post: Company 3 LA x Parliament
Editorial: Rock Paper Scissors
Sound: Lime Studios
An action-packed tribute to the women of football, starring Diana Flores.
Google - 'Fixed on Pixel'
Agency: In-house at Google
I don’t know what I like more - the feature or its commercial. Maybe both.
Avocados from Mexico - 'Make It Better'
Agency: LERMA/
Production: Hungry Man US
Director: Bryan Buckley
Post: Parliament x Royal Muster
Editorial: Cabin Edit
Sound: AMP x Lime Studios
I love avocados and naked people. This is it.
Squarespace - 'The Singularity'
Agency: In-house at Squarespace
Production: SMUGGLER
Director: Aoife McArdle
Post: Black Kite Studios
Editorial: Final Cut London
Sound: Q DEPARTMENT x Heard City
A website that makes a website. Still, I can’t make up my mind. Singular but quite funny, and well produced.