High Five: Recent Faves from tms' Diana Samper
Choosing the most impressive creative work is no easy task. However, I have decided to showcase some recent pieces that have left me feeling inspired. I don’t work on traditional advertising anymore, so I am going for a mix of eclectic work that expands into multiple disciplines, because culture drives creativity these days...
Apple TV - 'Lionel Messi x Inter Miami Team'
Agency: TBWA\Media Arts Lab Los Angeles
What a clever and simple piece. It speaks to the Inter Miami and Messi fans promoting the arrival of the G.O.A.T to the team and to Apple TV. As always, with everything TBWA does for Apple, it is an iconic piece. This billboard was created to celebrate the arrival of Messi to the Inter Miami team and was published in the streets of Miami before Messi’s first match.
McDonald’s - 'Grimace’s Birthday Party'
Agency: Wieden+Kennedy New York x tms x Boxer Brand Design
McDonald’s has been tapping into their fans for most of the recent work done in the US, and in June, they celebrated Grimace’s birthday with the launch of a Grimace’s milkshake. It was a great success, but what happened with Grimace’s fans on social was so funny and unexpected that it drove even more success to the promotion led by WKNY with agency partners tms and Boxer Brand Design. Consumers bought the shake and created the most hilarious videos, and McDonald’s embraced every single minute of the fun.
Restaurant Experience - 'Iris'
A unique high-end restaurant experience located in a floating orb in Norway. The concept combines many cultural factors to deliver a menu inspired by the sea and sustainability called Iris. It is a unique brand experience that offers not only the menu concept but also the delivery of the idea, combining gastronomy, creativity, engineering and culture together.
Warner Bros x Mattel - 'Barbie'
Agency: Barbie Marketing Team
A marketing masterpiece. This summer, the whole world is pink with the launch of 'Barbie'. Not to mention that the movie was directed by a woman, Greta Gerwig. Everyone is talking about 'Barbie', and for us creatives, there is a great lesson on how successful campaigns work these days: brand partnerships, fashion collaborations, experiential marketing, memes, branded pools, Architectural Digest tours - and the list goes on and on... Tapping into culture and going beyond traditional TV ads. The movie's success is related to the strategic and clever marketing campaign that extends worldwide and where Barbie fans can find something unique to celebrate the film in their market.
Liberty London x Pentagram - 'Liberty Letters'
Agency: Pentagram
A dream collaboration between two design power houses, Liberty and Pentagram. The capsule collection utilises typography and endless patterns to celebrate the new visual identity that Pentagram created for Liberty with the launch of over 20 different products.
