My selection shows the strength and resilience of the Puerto Rican people. No matter the economic crisis and weather disasters, we are still creating breakthrough ideas while facing struggles with positivity and quirkiness. The following selection shows work celebrated in worldwide festivals and Cuspide, our local Creative Award Show...
Burger King - 'Secret Menu'
Agency: De La Cruz / Ogilvy
This is an innovative way to get young people to interact with retail advertising. To do so, they hacked Google's AR technology to make them part of a virtual scavenger hunt for rewards and offers.
Medalla Light - 'First NFT'
Agency: DDB Latina Puerto Rico
Medalla Light, Puerto Rico's national beer, is the first beer in our market to enter the NFT market. They just sold their first digital art for 4.10023 Ethereal, equivalent to $18000 in Cryptocurrency.
Amnesty International - 'The Bloody Data'
Agency: Arteaga & Arteaga
In Puerto Rico, menstruation blood remains taboo. However, another type of blood is normalised and does not generate the same reaction - the blood spilled by gender violence. The agency decided to use this blood to represent data on femicides to create an impacting visualisation of the alarming statistics.
KFC - 'Kruji Halloween'
Agency: Arco Publicidad
To launch its new Krunchy Chicken (Pollo Kruji in Spanish), KFC Puerto Rico created a print series depicting classical Halloween figures known for their enchanting characteristics - just like KFC’s chicken.
Puerto Rico Down Syndrome Foundation - 'The Happiest End-Of-Year Review'
Agency: Sajo // McCann
In Puerto Rico, only a few people with Down Syndrome are part of our local workforce. To prove they can do any regular job, we trained a group of young people with this condition to be news anchors and producers for their end-of-year review program that aired on national TV and social media.