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High Five Immortal Contenders: Mariana Peluffo on LATAM


Mariana Peluffo, ECD at Cheil Central America, opens up on five distinct projects from across Latin America that she thinks would stand a good chance of success at this year's Immortal Awards

High Five Immortal Contenders: Mariana Peluffo on LATAM

Latin America is a mixture of bizarre elements. This is why we are so unique in approaching life, making creativity an instrument for survival. Creativity was also present during the pandemic, and these emerging High Five ideas are living proof of that...

Unilever - 'Degree Inclusive'

Agency: Wunderman Thompson Buenos Aires
Production: La Doble
Director: Martin Donozo
Audio & Music: Porta Studio x Perra Santa
Design Studio: SOUR

The revolutionary product design they have created represents a comprehensive solution for a vital necessity. Everyday personal hygiene items are something that people without a disability take for granted. But these minor items are a huge deal for people with disadvantages – those who want and need to stay fresh and clean, but can't see, hold, grip or use the regular products.

Heineken - 'Shutter Ads'

Agency: Publicis

Pubs have been one of the most affected during the lockdown, but Heineken found a marvellous way to support bars even when they were forced to close down. With 'Shutter Ads', they turned closed bars into a new media outlet, helping them cope through the crisis.

Nike - 'New Fairies'

Agency: Wieden+Kennedy Sao Paulo
Production: Stink Films
Post: Malaia Inc
Music: Supersonica

I love when the advertising industry breaks prototypes showing a new dream, a new hero: a human fairy. My daughter is three years old, and when she saw 'New Fairies' for the first time, she asked to play it at least ten times more. I relished seeing her enjoying and admiring this young heroine.

SporTV - 'Let Her Run'

Agency: Africa
Production: Madre Mia Filmes
Director: Rafa Damy
Post: Line
Music & Sound: Studio Cabaret

Truth is uncomfortable. 'Let Her Run' forces us to put in the shoes of all those athletes who went through that moment. It's impossible to see it and not feel anything or not start to question things.

Living Foundation - 'Mother Blanket'

Agencies: Rednet Ecuador x Ogilvy Colombia
Production: Darko Films

Most of the time, the answer is in front of our eyes. This was the case with 'Manta Madre', an excellent example of a solution without changing habits. It changes the youngest generation's future with simple detail.

Entries to The Immortal Awards are now open and Little Black Book members can make their submissions here today. 

Entries into The Immortal Awards will be accepted until 10th September 2021. There will be no deadline extension. All entries must be made for a commissioning client, and must have first aired, broadcast, displayed, launched or published between 1st September 2020 and 31st August 2021.  

Every member of LBB is entitled to up to five entries, depending on their membership tier. This year, Bronze members receive one entry, Silver members will receive two entries and Gold members will receive five entries. The full list of rules, including eligibility dates, can be found here.

If you’d like to enter the Immortal Awards but you’re not yet a member of LBB, sign up here today. If you’re already a member and would like to increase your number of entries, you can upgrade your membership here.

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Cheil Central America, Wed, 18 Aug 2021 10:35:40 GMT