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High Five Immortal Contenders: Emma Robbins on Australia


ECD at M&C Saatchi Melbourne, Emma Robbins, concludes our 2021 Immortal Contenders series with five projects from down under that she has tipped to do well at this year's awards

High Five Immortal Contenders: Emma Robbins on Australia

The 'rona has changed everything: our mood, our working geography, our eyebrow maintenance...but especially what people feel like they need from brands and how they communicate. So in honour of needing some hope - and a laugh and some light from the shade - my five picks are all pieces of work from the sunny side of the street. Where we can all stand as one, and flip a massive bird across the road to Covid-19, yelling: "You don’t even deserve to be a double digit, you jerk!”

Channel 10 - 'NAIDOC Week Weather'

NAIDOC Week celebrations are held across Australia each July to celebrate the rich history, culture and achievements of Aboriginal and Torres Strait Islander peoples. This simple yet powerful show of support for those communities on Channel 10’s nightly weather forecast was so simple and important. Why don’t we just do this everyday?

PetBarn - 'Life’s a Treat'

Agency: BMF
Production: FINCH x Network Agency + Management
Director: Sam Hibbard
Post: Atticus
Sound Production: Rumble Studios

Pets have been the antidote to so much about this pandemic. They are the faithful, loving and glass-half-full lift we’ve needed. So much so, we’ve been forking out thousands for a taste of their happy diversion tactics and warmth. This fun campaign just adds to the warmth they provide. Sometimes steaming.

Tourism Tasmania - 'The Call of the Off Season'

Agency: BMF
Digital Agency: Clemenger BBDO Sydney
Production: Revolver
Director: Justin Kurzel
Post: The Editors
Sound: Rumble Studios

OK, I’m totally biased. I was born in Tassie. I love Tassie. I have a tattoo of Tassie. But in a Covid-19 storm, this place is the port. I love how this campaign takes you right there to Tassie’s simple, chilling, blue, eclectic and sequestered perfection. A campaign you can breathe in and feel.

Origin Energy - '90 Days of Change Blog'

Agency: M&C Saatchi Melbourne 
Production: Resolution 
Directors: Josh Logue and Tim Dyroff
Editorial: Etienne Ancelet
Sound: Bang Bang Studios
Music: Song Zu
Media: Atomic 212°

We won this wonderful Australian energy brand in lockdown. They are powered by brilliant humans and the one thing that people really want to feel right now: hope. Origin is working in so many incredible ways to start good change in the energy sector - within our communities and for the planet - that we wrapped them all up in a 90-day program, which was launched in film, OOH and social. But one of my favourite ways we helped it show up was on their blog. The writing, the design and the way it all explodes directly into your hopeful eyes is vivid and full of energy.  

7-Eleven - 'Velocity Program'

Agency: CHE Proximity
Production: Guilty Content
Director: Tony Rogers

I like this 7Eleven Velocity Program campaign because it’s just friends talking, and people talking in ads without sounding like people who write ads sat at Macs in Adidas track tops and wrote every word, is a real skill. I like the realness. And the banter. And the legit-ness. And I particularly like that Country Coach.

Entries to The Immortal Awards are now open and Little Black Book members can make their submissions here today. 

Entries into The Immortal Awards will be accepted until 10th September 2021. There will be no deadline extension. All entries must be made for a commissioning client, and must have first aired, broadcast, displayed, launched or published between 1st September 2020 and 31st August 2021.  

Every member of LBB is entitled to up to five entries, depending on their membership tier. This year, Bronze members receive one entry, Silver members will receive two entries and Gold members will receive five entries. The full list of rules, including eligibility dates, can be found here.

If you’d like to enter the Immortal Awards but you’re not yet a member of LBB, sign up here today. If you’re already a member and would like to increase your number of entries, you can upgrade your membership here.

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M&C Saatchi Melbourne, Fri, 27 Aug 2021 09:30:08 GMT