Andrew Caie, creative director at Juniper Park\TBWA, shares a diverse range of brilliant work he believes the creators should be proud of
From non-existent product launches to interplanetary birthday celebrations, here’s an eclectic overview of five campaigns that caught my eye throughout the past few months of clicking and scrolling. Everyone involved in bringing these to life should be proud of this remarkable and original thinking...
Husqvarna - 'From Robot to Robot'
Agency: Prime Weber Shandwick Stockholm
What I find particularly memorable about this piece is not its sentiment, it’s the follow-through. A simple, TVC nod from Husqvarna’s fleet of robotic lawnmowers to their distant cousin on Mars is one thing, but going to the lengths of pushing out software updates to make everyday people’s automated horticulturalists sing in unison takes this idea to the skies.
TAZO - 'Regenerative'
Production: Camp Lucky
Sometimes, your case study video is a better ad than your ad. I love that this case presents itself in a charming and playful way (a phone conversation between the director and the agency) while also doing an incredible job of outlining everything TAZO is doing as a company in their push toward regenerative agriculture.
ITV - 'The Breakthrough'
Production: Anonymous Content
Social platforms like TikTok - where audio / dialogue is key to the content - have made subtitles a lot more common a sight than they used to be. You almost don’t even notice them anymore. That’s what makes this beautifully acted and thoughtfully shot slice of life so clever. As the story unfolds, we see the subtitles transition into subtext, speaking volumes about the way we communicate (or fail to) with our loved ones.
Patagonia - 'Earth Is Now Our Only Shareholder'
Okay. So, clearly this isn’t an ad campaign. However, in a world where brands are increasingly held accountable for their actions, there is really nothing more impactful than signing over the profits of your company to a trust in the name of the planet. It's so incredibly powerful when marketers dive right into meaningful action versus merely dipping their toes into a pool of good intentions, and while we can’t expect every client to be Patagonia, we can certainly glean some inspiration from this prime example. Check out more here.
Tito’s - 'Tito’s in a Can'
Agency & Production: Arts & Letters Creative Co.
If you can’t beat the ready-to-drink-cocktail trend, join the ready-to-drink-cocktail trend. But do it in an irreverent and surprising way. Tito’s clearly recognised that their consumer base is intrigued by the idea of a cocktail in a can, but they’re even more intrigued by quality, craft and taste personalisation. That’s what makes Tito’s in a Can (which is actually just an empty, reusable, insulated tumbler) so perfect for the brand.