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High Five: Chile


Creative director at McCann Santiago, Aldo Pennacchiotti, picks out five honourable Chilean projects for today's High Five

High Five: Chile

It's not easy to choose five ideas that represent this industry, that have the magic that we creatives like, but above all, are real. This Chilean High Five aims to honour the ideas that gave brands a significant role in people's lives, ideas that change the reality of people, clients or brands. In short, ideas that give value to creativity...

Virutex - 'The Copper Defence'

Agency: McCann Santiago
Production & Post: Craft WW

An idea that changes the world of 400 chess players who due to a pandemic could not continue with their passion, with that which makes them feel alive. An idea by McCann Santiago that soon begins with the festival circuit.

Chilean Red Cross - 'First Line for the Front Line'

Agency: Porta

In the midst of a larger social outbreak of the last 30 years in Chile, the Chilean Red Cross needed donations to get supplies and thus continue to assist in the First Line of the demonstrations. To get them, some independent digital media contributed the first line of their news. A highly awarded campaign, even outside of Chile.

Museo de la Memoria - 'Censored Voices'

Agency: 1984

Another idea that in the midst of a social outbreak becomes relevant and opens the debate in a polarised society, in addition to giving a voice to many who were not heard before.

Nissan - 'BlackBird'


An idea that helps this industry a lot, which manages to make a brand bet on quality content, showing that production value is a good path to follow. A very compelling mini-series starring Giancarlo Espósito (Gus from 'Breaking Bad') and filmed in Chile and the United States.

Fundación Anita - '#SeConectóAnita'

Agency: La Familia
Production: Cinemagica

The context helps generate a memorable idea, but also helps to solve a real problem in society. This piece that really generates changes and encourages us to think on different platforms.

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McCann Santiago, Tue, 26 Oct 2021 09:45:35 GMT