McCann Santiago Promotes Natalia Inzulza to General Director of Strategy and Integration

McCann Santiago started 2023 promoting Natalia Inzulza as general director of strategy and integration, a position to which she has just been promoted after a scheduled transition in the agency.

Natalia has a 15-year career in the industry and a track record that includes academic experience, a Master's in strategic communication from the Adolfo Ibáñez University and a Master's in Creative Writing from the University of Salamanca. Also having worked with local, regional, and global brands such as Bci, Chevrolet, Coca-Cola, Heineken, L'Oréal, Mastercard, Nestlé, Pfizer, Preunic, Puma, P&G, Ripley, Santa Rita and Sky Airlines, among others, in addition to participate as a jury in Effie Latam.

“She will be on a mission to build meaningful brand platforms for the next 10 years, strengthen our value proposition, and empower our clients. Her appointment also implies promoting the talent that we have in the company, an aspect that we have emphasised in the last 12 months. Natalia joined the agency in 2018 and the team has closely accompanied her professional development and growth to make this step something natural”, explained Samuel Estrada, general manager of McCann Santiago.

For Natalia, “it is very exciting to be part of the constant evolution of this operation and the McCann network, where I have been able to work seamlessly with colleagues from Latin America and acquire more tools at our headquarters in New York. This is a great opportunity to delve into the construction of a contemporary product so that the brands we work for maintain their leadership”.

McCann Santiago, together with MRM Chile, Commonwealth and Graphene by IPG, had a star role at the Achap Festival (Chile) where they won one Grand Prix, three golds, three silvers, nine bronzes and the Public Good Award for their work for Chevrolet, National Cancer Institute , LATAM Airlines and NotCo.