Annick Teboul, creative director at BETC Fullsix, offers a top five of simple and powerful campaigns whose strong messages are expressed without words - probably related to her years as an art director
I have chosen these five powerful campaigns to share in my High Five, all of which express strong messages through their exceptional execution or engagement, or the creative optimisation of their context...
Lacoste - 'Crocodile Inside'
Agency: BETC Paris
A perfect achievement to express the chaos of love with only images. Not a word but an incredible eloquence - and love always wins!
ENTI - 'Beauty Tutorial Against Violence to Women'
Hijacking the codes of beauty to denounce what these artifices can sometimes hide. This beauty tutorial from a Moroccan blogger speaks for itself.
AUBMC - 'The Bread Exam'
Agency: McCann Paris
How to warn women about breast cancer without saying a word, without an inappropriate gesture, using only everyday usage...I really like the delicacy of this film.
Change the Ref - 'The Lost Class'
Agency: Leo Burnett Chicago x Hungry Man LA x Change the Ref
What more can be said when more than 3,000 chairs are left empty by American students who died from domestic firearms and will never hear the speech of this pro-gun official about the bright future that awaits them at their graduation? What a wake-up call.
Coinbase - 'Less Talk, More Bitcoin'
Agency: Accenture Song New York
And finally, an equally topical but much less serious subject...like investing in bitcoins! A communication reduced to its simplest expression with only a QR code bouncing on the edges of a screen to access the Coinbase purchase platform...a mini production for a maxi performance, and a big media investment since this animation was projected at the Superbowl...what more can we say?