HiFi Project Launches New Look and Repositions Creative Roster

On the heels of bringing seasoned music producer Tarjas White on as executive producer in Los Angeles, creative music studio HiFi Project has launched a new look aligned with a revitalisation of the company’s creative roster of artists. The fresh new logo and website were created in partnership with award-winning creatives Milton Un and Matt Rector alongside the award-winning dev team CTHDRL. This rebrand reflects the company’s creative revitalisation: expanding its roster of in-house artists - including Grammy-nominated composers, sound designers and producers - to include a curated line up of independent artists to offer clients a diverse range of creative solutions for campaigns of any kind.  

“The high level of creativity and taste that our incredible team at HiFi Project has is something I’m very proud of. Collectively we are thrilled to have created a fresh look that reflects that vitality and artistic spirit,” notes HiFi Project CEO/executive producer Jack Bradley. “HiFi’s combination of in-house composer-producers and our robust network of freelance artists offers clients a deep understanding of their nuanced needs, as well as the cultural relevance that reflects the latest sounds and trends.”

HiFi’s internal roster of talent across its Los Angeles, Boston, Minneapolis and San Francisco locations is led by Jack, Tarjas, creative director/executive producer Chris Heidman, and chief operations officer/producer Aleena Bissett.

Blending their artistic careers and experiences into custom music and sound solutions for clients comes as second nature to the HiFi team, whose creative projects span writing with the likes of Mac Miller and Mylie Cyrus, collaborating with top artists like Lady Gaga and Ciara, to recording with Lizzo and The Horn Heads (Prince’s horn section). With backgrounds that include global touring stints and record deals with Beastie Boys' Grand Royal, the HiFi team brings a passion for collaboration and excitement for trying something new to projects of all scopes and sizes.