Wasel Ali, owner of Paradise restaurant is a man who believes that ‘Every Customer Matters’. That’s why Barclaycard has enlisted his help to launch its newest campaign with Droga5.
Every customer, whether that’s one of Wasel’s locals or movie star Helena Bonham Carter will get the ‘paradise’ treatment. The film from Droga5 London tells the story of the time this was put to the test, when Wasel had to prepare a take away order for Helena Bonham Carter when she turned up to his store.
Launching on 1st September and running until the end of October, the campaign will be running across video-on-demand and online video.