Heinz Reminds Oscar Viewers That Your Forgotten Fridge Sachets Are Still Here

Heinz, the world's No. 1 ketchup brand, is launching its new campaign, 'I’m Still Here Too', created by new creative AOR DAVID São Paulo. Inspired by the three-time Oscar-nominated Brazilian film 'I’m Still Here' ('Ainda Estou Aqui' in Portuguese), the campaign highlights a familiar kitchen practice - leaving abandoned ketchup sachets around in the hopes they’ll be readily available to enhance a meal.

"We want to spark a fun, engaging, and positive conversation” said André Mendes, IMC manager at Kraft Heinz Brazil. “This campaign playfully highlights a common habit: forgetting sachets in the fridge.”

The campaign reminds consumers that Heinz sachets are always ready to elevate their favourite dishes during special moments like celebrating the Brazilian film triumph. What better way to enjoy the Oscars than by indulging in your favourite snacks with Heinz? 

"The whole country will be glued to their screens, eating and rooting for this incredible film. Heinz is already a staple in homes, making this celebration even more special and delicious” said Rogério Chaves, ECD at DAVID São Paulo.

The campaign will air during the awards’ TV broadcast on Sunday night and run across Heinz's social media channels. The series of short videos and posts will reinforce the message that, just like the sachets, Heinz's flavour and convenience are always present - especially during such a historic moment for Brazilian cinema.