Heinz Chip Dip Dares Fans to Dip Potato Chips in Ketchup

From French fries to hash browns, HEINZ and fried potatoes have always gone hand in hand. But for some reason, when it comes to potato chips, people find it weird - even though nearly all North Americans regularly dip their fries in ketchup. Are fries and potato chips really that different? They’re both fried potatoes… HEINZ says 'potato, potahto' and is taking a page from THE trendsetter on all things ketchup and chips: Canada.

A quintessential flavour mash-up beloved from Vancouver Island to Newfoundland, more than half of all Canadians keep ketchup chips stocked in their kitchens. Meanwhile, 68% of Canadians agree that markets without the combo are seriously missing out. HEINZ is tapping into this deep-rooted love to elevate the flavour combo to the next level and give Canadians new ways to enjoy the beloved taste.

Enter HEINZ Chip Dip - a new, limited-edition offering launching across North America to settle the matter once and for all and fill the unmistakable void of HEINZ in the ketchup chip world. This dip gives fans the freedom to customize every bite, dialling up or down their ideal level of ketchup flavour. And since 87% of Canadians have dared to try the iconic flavour mashup that are ketchup chips, HEINZ Chip Dip takes this flavour fandom one step further–what’s not to love?

A natural extension of the 'It Has to Be HEINZ' platform, Chip Dip lands just in time for National Potato Day (3/14) and emphasizes that if it’s a potato, it has to be HEINZ. The campaign will be boosted with paid social on Instagram and TikTok, OLV on YouTube and OOH in select markets.

HEINZ Chip Dip was created for fans to easily give the 'Chip Dip' a try. Complete with a bottle of HEINZ ketchup, a wide-mouthed glass jar perfect for dipping and a bag of chips for instant snacking, Chip Dip is available at Walmart.com for a limited time while supplies last.

“The challenge was to get people to think differently about a sauce they’ve known for decades. Heinz Ketchup is so ingrained in culture as the perfect pairing for certain foods, but not for others. Take fries, for example. Fries and ketchup make perfect sense, but not chips, even though they’re both fried potatoes. This campaign highlights a simple truth: ketchup and potatoes are made for each other, no matter the shape.” said Nick Noh and Jordan Darnbrough, associate creative directors at Rethink.

“We believe that every potato is better with Heinz, so when we saw consumers' debate on whether or not chips should be dipped in ketchup, we knew we needed to take a stand. Chip Dip gives us the opportunity to set the record straight and celebrate the irrational love our fans have for Heinz by reinforcing that if it's a potato, it has to be Heinz.” said Brian Neumann, head of brand communications for Kraft Heinz Canada.

HEINZ Chip Dip will serve as a test-and-learn as the brand considers making this a permanent addition to the HEINZ portfolio—fans who try the potato chip and ketchup combo are encouraged to share their feedback on social media using #HeinzChipDipChallenge.

For over 150 years, HEINZ has celebrated the irrational love that it inspires, from real fans’ personal love affairs with the brand, to the undeniable love and care its products are made with. Chip Dip is the brand’s latest way of going unmistakably all in for its fans, giving them a new, customisable way to enjoy their beloved ketchup.