senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Heineken's 'Ghosted Bar' Spooks You into Working Responsibly

13/04/2023
Advertising Agency
Singapore, Singapore
817
Share
Launching in Singapore and Malaysia, the activation from Le Pub reminds people not to ghost their friends

Heineken and Le Pub have just launched in Singapore and Malaysia the third chapter of the #workresponsibly platform: 'The Ghosted Bar'.

With the term ‘Ghosting’, typically used for dating, Heineken wants to highlight not only a trend, but also a behaviour towards socialisation: ghosting a friend can not only hurt as much as a crush, but it can inficiate your work-life balance. As a matter of fact, in this campaign, a friend stuck in the office is a ghost at the bar, leaving friends hanging out with their ‘ghost’ instead. 

Carrying this meaningful message and PR stunt is Global Korean Actor Park Hyung Sik. With a teaser video posted on his IG account, which gathered more than 6.5 million views, he witnessed some paranormal activities happening at the bar - beer glasses moving on their own, chairs sliding across the room. At the same time, a squad of more than 15 influencers from Singapore and Malaysia amplified the teaser content of the K-Drama star by sharing it on their social profiles. After a week, Park Hyung Sik’s post revealed that the spooky activity was all part of the new Heineken’s 'The Ghosted Bar' campaign. 

The campaign, that contains many different activations, will include a 'Ghosted Bar' experience in Singapore on 19th April, meanwhile 40 paranormal ‘ghosted bar’ experiences will take place in Malaysia, gently spooking people into working responsibly and not ghosting their friends. 

Finally, Heineken and Le Pub have also created an online Ghost Generator, which can be used to remind friends to leave work on time by 'vaporising' them into ghosts. You can try it here.

Brand
Agency / Creative
SIGN UP FOR OUR NEWSLETTER
Work from Publicis Singapore
AI-SHU Case Study
OLAY
03/06/2024
123
0
Playbrary
National Library Board, Singapore
02/04/2024
24
0
#stemthegap
Olay India
11/10/2023
190
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0