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Hires, Wins & Business
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Heineken Turns a Super Long Hashtag into a Ticket for the UCL Final

Publicis Worldwide, 4 months, 1 week ago

Publicis Italy launches competition leading up to the UEFA Champions League Final

Heineken Turns a Super Long Hashtag into a Ticket for the UCL Final

This year, the UEFA Champions League Final will be held in Milan. So, during the second half of May, Heineken used the most discussed topic on social networks to talk about something people may not know: its own product quality. Heineken did so by creating 'The Final Hashtag': a contest that lets people win the tickets for the Final match.

To enter the contest, all you have to do is tweet to @Heineken_IT the hashtag that showed up on hundreds of outdoor ads created by Publicis Italy and placed all over Milan.

By doing this, people will spread both the Heineken product quality and the instructions to enter the contest itself.


Creative Agency

Copywriter: Matteo Gatto

Art Director: Andrea Raia

Executive Creative Director: Bruno Bertelli, Cristiana Boccassini

Planner: James Moore

Photographer: Michele Gastl

Creative Agency: Publicis Milan, Italy

Account Managers: Lorenza Montorfano, Maria Elena Gaglianese, Veronica Stellato

Executive Creative Directors: Luca Cinquepalmi, Marco Venturelli

Associate Creative Director: Alessandro Candito

Post Production / VFX

Post Production House: Studio Ros

Category: Alcoholic drinks , Beers

Genre: Print