Heineken Silver Arrives in Canada

The wait is over: Heineken Silver has officially arrived in Canada. The world-class light beer from Heineken expands the brand’s portfolio with a remarkably smooth and refreshing taste. At 4% alcohol by volume (ABV) and only 90 calories and three grams of carbs per 330 mL serving size, Heineken Silver is sure to be an all-around crowd-pleaser.

As a premium new option in the light beer category, Heineken Silver is an ideal choice for consumers looking for a less bitter tasting and easy-to-drink option for their social and celebratory occasions that still delivers on great taste and high quality.

Like every Heineken, Heineken Silver is crafted with the brand’s signature A-Yeast, malted barley, and water, under the supervision of Star Master Brewers, staying true to Heineken’s passion for quality and commitment to premium ingredients.

“We’re thrilled to introduce Heineken Silver to Canada; a refreshingly smooth and less bitter tasting beer, making it the perfect complement to Heineken’s iconic line up,” said José Casillas, marketing director, Heineken Canada. “With Heineken Silver, we set out to meet evolving consumer preferences with a lower-calorie, lower-carb recipe that doesn’t compromise on great taste and superior quality.”

To support this launch, Heineken is rolling out a comprehensive marketing campaign across TV, digital, social, and out-of-home channels, ensuring Heineken Silver’s smooth taste is unmissable across Canada.

Heineken Silver is hitting shelves nationwide, available in both cans and bottles at select retailers, bars, and restaurants across Canada.