Havas New York Names Matthew Anderson Chief Marketing Officer

Following a successful year composed of new client wins (including ADP, Barnes & Noble, and Rite Aid), standout work for K-Y and TD Ameritrade, and being named among Ad Age’s Best Places to Work 2019 and Digiday’s Most Innovative Culture, Havas New York continues the positive momentum with the hire of Matthew Anderson as chief marketing officer. The role fortifies a transformative time for the agency’s flagship office, solidifying a strong executive leadership team under CEO Laura Maness, that is dedicated to making a meaningful difference to brands, businesses, and in people’s lives. 

“As we continue to ignite growth and strengthen our creative reputation, new business remains a top priority,” said Laura Maness, chief executive officer, Havas New York. “Matthew is the perfect blend of agency leader, strategic marketer, and business development veteran. He brings with him a profound understanding of corporate strategy, brand building, and full journey experience to this position as well as an undeniable chemistry with our team.” 

Anderson will be responsible for driving the growth, marketing, and communication strategy for the flagship agency in North America. He says: “I am thrilled to join such a dynamic leadership team. Getting to know the New York agency and the Havas Group throughout this process has been eye-opening. In such a complex and challenging market, you want to know the agency is set up to succeed. Without question I can say that Havas has something incredibly special with its Villages, Meaningful Brands platform, and Vivendi, that are all highly appealing to the modern CMO.”

With more than 20 years of industry experience that spans advertising, digital pure plays, and PR, Anderson joins Havas New York from BBH New York, where he was chief growth officer and head of strategic partnerships. Before that, he spent five and a half years as chief marketing officer at Maria Maher Communications, Code and Theory, and Publicis. Anderson began his career with advertising agencies, including The Martin Agency, Mad Dogs & Englishmen, Deutsch, and the Kaplan Thaler Group. Throughout his time spent at firms of all sizes, he helped find and build client partnerships across numerous industries and categories. These include Uber, Wendy's, The Trade Desk, Abbott Nutrition, Red Lobster, Johnson & Johnson, Manchester City Football Club, Honda, PNC Bank, Kodak, Anheuser-Busch, NAPA Auto Parts, Merck, Novartis Consumer Health, Olympus, and USAA.