Shay Mitchell Is the Hair Fixer in OGX Haircare Spot

​Kenvue Inc. announces actress and entrepreneur, Shay Mitchell, as the global brand ambassador for OGX, stepping in as the face of the brand's Fixer character in their new campaign. This collaboration marks an exciting new chapter for OGX, as the brand leans deeper into its positioning as #1 in hair repair.

The Fixer character is part of a new 360˚ campaign from OGX that spotlights science-backed solutions for real hair damage - educating consumers on achieving effective bonding repair. The campaign, featuring Mitchell as The Fixer, alongside Trichologist and beauty expert, Abbey Yung, and other influential voices, includes a new television spot and a #DamageDetected social media content series that highlights the toll of excessive heat, colour and styling damage on hair, while offering effective, affordable products for repairing, strengthening and maintaining healthy-looking hair.

At the heart of this campaign is the OGX Bond Protein Repair line - a damage repair system that addresses the need for damage protection to strengthen hair. Formulated with a patented bond-building protein, this collection helps repair, strengthen, and protect hair from the inside out - making it the go-to solution for consumers looking to revive and fortify their hair without compromise, at a fraction of the price of salon brands. The line includes the new OGX Bond Protein Repair 450°F Heat Protect Spray - a continuous, lightweight mist designed to protect against up to 450˚F heat styling with a lightweight conditioning formula that also leaves hair strong.

"We know that eight in 10 people are impacted by hair damage - it's the reality for those who colour and style their hair. It has been our mission to not only address these concerns, but deliver real, effective repair solutions that lead with science," said Andrew Stanleick, president, skin health and beauty, North America and EMEA at Kenvue. "We are thrilled to be working with Shay Mitchell as our first Global Brand Ambassador; her influence will help us continue to transform the haircare journeys of our consumers."

"My life is busy, and my hair goes through a lot," said Shay Mitchell. "OGX products keep my hair healthy, shiny, and protected."

In a series of social media posts, Mitchell will spotlight some of the toughest cases of hair damage, reinforcing how OGX is the #1 hair repair brand. As the resident expert in the campaign's content, Yung will help consumers understand why damage happens and how to repair it effectively. Yung's expertise as a trichologist ensures that Mitchell's Fixer character gets to the root of hair damage with solutions that repair and restore hair.

To learn more about the OGX Bond Protein Repair line and explore the new campaign with Shay Mitchell as The Fixer, visit here or follow OGX on Instagram and TikTok.