Havas Media Network North America Bolsters Commerce Expertise with New Havas Market Leadership

Effective immediately, Havas Media Network North America appoints Molly Hop to lead Havas Market in the US – Havas Media Network’s full-service e-commerce offering. Serving as executive vice president, Market, Molly will report to Mike Bregman, Havas Media Network North America’s chief activation officer, working collaboratively with North America’s activation and content teams to deliver commerce experiences that drive incremental growth for brands in the US.

“Molly’s depth of commerce experience is an invaluable asset that will bring Havas Market to new heights in the US,” shared Mike. “Our organisation is at a truly exciting moment of evolution, with the formation of our Activation team bringing together Data, Analytics & Martech, and Investment disciplines in North America into one collaborative and integrated team. With Molly’s Market leadership, we’ll be able to deliver incremental revenue for brands through a personalised, data-driven approach to commerce that harnesses the full potential of our Converged data platform.”

Since launching in October 2020, Havas Market has grown to encompass the expertise of over 200 e-commerce consultants and 500+ retail media experts, servicing a vast range of industries across more than 23 countries. Havas Market reported a staggering triple-digit increase in new business in the beginning of 2023, entering new markets including Brazil, Argentina, Poland, Sweden and Hong Kong.

“eCommerce media ad spend represents a staggering $41 billion in the US – a figure which is growing more than three times faster than digital media overall,” shared Bertrand Fraboulet, global managing director, Havas Market. “We’re delighted to have Molly’s leadership and expertise in such a pivotal market, and the opportunity for knowledge sharing across borders will bring new perspective and experience to our global Havas Market network.”

Molly brings to Havas over two decades of experience in retail media, developing strategic solutions for global and national clients. Career highlights include serving as one of the original leads of Publicis’ commerce practice where she brokered partnerships, evaluated and integrated tech and data solutions, and established commerce practices across Publicis’ agencies.

“Havas’ global approach to Commerce is truly unique in our industry, and I’m excited to become part of an organisation with unparalleled expertise in some of the verticals with the highest commerce growth potential – CPG, consumer health, auto, fashion, and more,” Molly shared. “Our industry-leading proprietary tools drive incremental retail sales, with tech that enables us to go beyond a ‘one size fits all’ approach and create custom strategy tailored to clients’ unique challenges and growth objectives.”