Kayo Sports has today announced the appointment
of the Havas Group to help build the proposition for its revolutionary
new streaming brand. The Group has been working with the newly-launched
platform behind closed doors since the beginning of the year while the
service was built. The Group were tasked with developing the brand
architecture of the business, customer value proposition, brand name,
brand identity, communications strategy and creative campaign.
The
partnership involves the full breadth of the Havas Group, leveraging
the group's cut-through creativity, digital marketing expertise, dynamic
PR offering and smart media solutions, through Host/Havas, Havas Media,
Red Agency and One Green Bean.
Says Naren Sanghrajka, managing
partner, Host/Havas: "It's not often you get to launch a game-changing
product and brand into the market. It's been an incredibly exciting
journey over the last year as we've worked through the formation of the
business, product and communications. We're delighted to launch the
integrated campaign and get the word out there so consumers can get as
immersed into the platform as we have been in recent months."